How will AI change your webiste’s traffic? Are you prepared?

-50%

Decline in organic traffic predicted by 2028

Source: Gartner

+4,700%

Increase in retail website traffic from AI sources 2024 to 2025

Source: Semrush

80%

Consumers who rely on AI summaries for at least 40% of searches

Source: Bain & Co

Curated LLMs.txt icon Prepare your site for GEO traffic

AI crawlers are not as sophisticated as the SEO crawlers that you cut your teeth on. They don't process JavaScript, hiding as much as 40% of your content. To make your content more consumable, be more succinct and use a more simple presentation. Present them with Markdown content instead of HTML.

Get more GEO traffic

The rise of GenAI and LLMs as discovery tools

The search landscape is being reshaped by the rise of generative AI and large language models (LLMs), which are rapidly emerging as powerful discovery tools.

From 2024 to 2025 traditional search went down 2% while generative search went up over 2000%.

Growth Comparison: Generative vs Traditional Search Engines

LLMs are likely sending your site more engaged visitors

Industry analytics shows LLM referrals lead to lower bounce rates, longer visits, and higher interaction levels compared to search engine traffic

26%

Decrease in bounce rate, meaning they’re less likely to leave after a single page

36%

Increase in time spent, indicating deeper trust & engagement with content

80%

Increase in engagement rate, meaning they’re more likely to view multiple pages or fill out a form

GEOforWP Blog

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